Today at the White House, the Obama Administration unveiled a blueprint for a Consumer Privacy Bill of Rights to protect consumers online. As the President wrote in his cover letter to the report:
“Never has privacy been more important than today, in the age of the Internet, the World Wide Web and smart phones. In just the last decade, the Internet has enabled a renewal of direct political engagement by citizens around the globe and an explosion of commerce and innovation creating jobs of the future. Much of this innovation is enabled by novel uses of personal information. So, it is incumbent on us to do what we have done throughout history: apply our timeless privacy values to the new technologies and circumstances of our times.”
In a related announcement, leading Internet companies and online advertising networks in the Digital Advertising Alliance came to the White House to commit to using Do Not Track technology now available in most major web browsers to make it easier for users to control online tracking.
The White House has proposed a Consumer Privacy Bill of Rights as part of a strategy to improve consumers’ privacy protections and to ensure that the Internet remains an engine for innovation and economic growth. These rights give consumers clear guidance on what they should expect from those who handle their personal information, and set expectations for companies that use personal data. With the Internet as a leading engine for economic growth, the Administration is committed to building consumer trust in a rapidly changing digital environment.